Social Media Marketing (SMM)

The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.

People have been spending more time on social media rather than reading newspapers and watching television in today’s life style . So there’s no controversy as to why shouldn’t you be using Social Media Platforms like Facebook, LinkedIn, Instagram, Twitter, etc. and put them to use in expanding your business. VirtuThink is here to handle, manage and consistently grow your company on all major Social Media Platforms. Our in house teams of Digital Marketing Experts handle everything from creating Brand Awareness, Posting Content, Creating Strategy, Analyzing Reports and utilizing all of these to create marketing funnels that eventually lead to more cells and conversions. SOCIAL MEDIA MARKETING Graphics and Videos create and long-lasting visual impression over any individuals. We design impactful graphics and video renders that will stick around for eternity! Our team of expert designers are bound to getting creative and innovative pushing the designs to a complete different levels. We have mainly categorize into four major service under graphic designing.

 

 

 

How Social Media Marketing (SMM) Works

Social media has changed the way we function as a society, including the way we connect with one another. As platforms like Facebook, Twitter, and Instagram took off, businesses also took notice. They began to use these sites to further their interests through social media marketing. That’s because these sites are able to change consumer behavior. Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it. Many social networks allow users to provide detailed geographical, demographic, and personal information, which enables marketers to tailor their messages to what is most likely to resonate with users.

Five key pillars of social media marketing:

  • Strategy: This step involves determining goals, the social media channels to be used, and the type of content that will be shared.
  • Planning and Publishing: Businesses should draft plans of what their content will look like (i.e. will there be videos? Photos? How much script?) and decide when it will be put out on the platform.
  • Listening and Engagement: Monitoring what users, customers and others are saying about the posts, brands, and any other business assets. This may require the adoption of a social media engagement tool.
  • Analytics and Reporting: Part of being on social media is knowing how far posts are going, so reports of engagement and reach are very important
  • Advertising: Purchasing ads on social media is a great way to promote and further develop a brand.

Social Media Marketing for Businesses

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

  • What social media marketing is, with benefits, stats, and tips.
  • How to build a social media marketing strategy and a plan to carry it out.
  • The seven best social media marketing platforms and how to use them