What Is Brand Development?
Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary.
Brand development is ongoing, with goals acting more or less as benchmarks, signifying new ideas and products as your company grows. Therefore, your strategy may evolve through the years as culture changes and you reach new audiences. Below, we look at how to develop an effective brand development strategy that tells your story and garners customer loyalty. Graphics and Videos create and long-lasting visual impression over any individuals. We design impactful graphics and video renders that will stick around for eternity! Our team of expert designers are bound to getting creative and innovative pushing the designs to a complete different levels. We have mainly categorize into four major service under graphic designing.
The Brand Development Process
Determine what you are branding
You can brand almost anything. The most common things are a person, a company, a product or a service. A critical part of the branding process is determining exactly what you are branding, positioning the brand, what you are promising with your brand, your story, and your elements and style. This process can be overwhelming, but with the help of a marketing team, you can make it happen.
Research your target market
Marketing Research into your target market is critical for effective brand development. It is a step that many startups overlook because they think they know their audience. The reality is that, professional market research will give you critical insights into who the target is, what they like/dislike, what their challenges are, and how you can help them. As I have been doing this for 30 years, not ONE company has ever properly realized their target audience upon the first meeting
Compile your brand definition
The next step is developing a clear brand definition. This definition can be in the form of a story or statement that clearly reflects what your brand is all about. Your marketing team will help you define what you are offering, how your target audience will benefit from it, what guarantees you offer, and what your unique selling proposition (USP) is. Remember to ask the question, what can this brand do or stand for that no other brand can say?
Create your name, tagline and logo
Giving your company a name, a tagline and a logo is the fun part of brand development. But, it is not something you should do without careful thought. Your marketing team can help you determine what name, tagline and logo will resonate with your audience. Nike’s Just Do It! has become a staple of a strong statement just as “It’s Finger Lickin Good” or “Just like a Good Neighbor, State Farm is there”.
Launch the brand
With all the elements in place, it is time to launch the brand. That means creating your first products, offering your services, or making a name for yourself. It could mean many things to many brands like digital campaigns, radio spots, drip campaigns, demographic targeting, print or even showing up at tradeshows. On the surface that sounds easy, but there are many moving gears that need to align to keep the marketing moving forward. The good news is that with all the prep work you did before, your launch will have a great foundation.
Manage the brand
With good up-front work, your brand launch will be successful, gaining momentum as you provide consistent service and quality. Even with a successful launch, you will still need to manage your brand going forward. That is why you need a dedicated team, always monitoring your company’s reputation, doing continuing research, and updating the brand as the market evolves.
Tools For Promoting Your Brand
There is no shortage of marketing tools and resources for promoting your brand. Your marketing strategy will consist of a combination of traditional and digital tools that will help you reach your audience in different ways.
Your Website
A website is your company’s online profile, connecting with your audience through clever design, media, apps and content. Creating the ultimate user experience on your site is a vital part of establishing your brand. Website development involves making every element of every page consistent with your brand’s personality.
Logo
Your logo is a holistic symbol that sums up how customers experience your brand. Your logo should simultaneously grab attention, make a strong first impression, and establish the foundation of your brand identity. It should be memorable and distinctive while fostering loyalty through consistency. Your audience should expect to see your logo everywhere.
Marketing Materials
Marketing materials can include brochures, sell sheets, mailers, business cards, signs and displays. Your company needs high-quality marketing collateral to help you convert leads outside of digital channels. Having a brochure or business card gives you credibility and allows you to connect with your target audience more directly.
Content Marketing Strategy
A powerful content marketing strategy involves creating and distributing valuable, consistent and relevant content to attract and retain your audience. The primary goal of content is to drive profitable customer action. Quality content is the core of all marketing channels, both digital and traditional. To reach your audience, you need an effective marketing strategy.
Brand Management
Don’t assume that your brand can remain intact and continue to attract new customers. With an ever-changing market, brand management can help you build and maintain loyal customers through positive association regardless of upcoming trends or changes in consumer behavior. A solid strategy can help you manage brand equity and prepare for sudden fluctuations in the market.
